BBA

Business Analytics with AI

The Online BBA Business Analytics with AI program at Online SRM equips students with advanced skills in analytics, statistics, and artificial intelligence. Covering key BBA business analytics subjects such as data visualization, predictive modeling, machine learning, and decision-making, this program blends business insights with technology. Students gain in-depth knowledge of BBA business analytics course details, learning how to solve organizational problems using AI-powered tools.

ISO 9001:2015 certified

NAAC A+ Accredited

UGC Entitled

AICTE Approved

Credit:

120 credits

Duration:

3 years

Key Specializations:

Admission eligibility:

Higher Secondary Examination (10+2) or equivalent in Academic or Vocational stream

Course fee:

INR 1,17,000

Program Benefits

Flexi-Learning

Al-driven personalized learning platform that adapts to your unique learning style.

Mentorship Program 101

One-on-one guidance from industry experts and academic mentors to support your academic and career growth.

Case-study Based Learning

Real-world business case studies as per international standards to build practical problem-solving skills.

Industry-Led Projects

Hands-on projects in collaboration with leading companies to gain real-world experience.

Information Hub to Support Student Journey

Comprehensive resources to assist you throughout your learning experience.

Industry-Oriented Curriculum

Courses curated by industry stalwarts to ensure you are job-ready from day one.

Experiential Learning

Practical learning delivered by academic experts, focusing on real-life business scenarios.

Masterclasses by Industry Experts

Learn from renowned professionals and thought leaders through live sessions and webinars.

Flexi-Learning

Al-driven personalized learning platform that adapts to your unique learning style.

Mentorship Program 101

One-on-one guidance from industry experts and academic mentors to support your academic and career growth.

Case-study Based Learning

Real-world business case studies as per international standards to build practical problem-solving skills.

Industry-Led Projects

Hands-on projects in collaboration with leading companies to gain real-world experience.

Information Hub to Support Student Journey

Comprehensive resources to assist you throughout your learning experience.

Industry-Oriented Curriculum

Courses curated by industry stalwarts to ensure you are job-ready from day one.

Experiential Learning

Practical learning delivered by academic experts, focusing on real-life business scenarios.

Masterclasses by Industry Experts

Learn from renowned professionals and thought leaders through live sessions and webinars.

Flexi-Learning

Al-driven personalized learning platform that adapts to your unique learning style.

Mentorship Program 101

One-on-one guidance from industry experts and academic mentors to support your academic and career growth.

Case-study Based Learning

Real-world business case studies as per international standards to build practical problem-solving skills.

Industry-Led Projects

Hands-on projects in collaboration with leading companies to gain real-world experience.

Information Hub to Support Student Journey

Comprehensive resources to assist you throughout your learning experience.

Industry-Oriented Curriculum

Courses curated by industry stalwarts to ensure you are job-ready from day one.

Experiential Learning

Practical learning delivered by academic experts, focusing on real-life business scenarios.

Masterclasses by Industry Experts

Learn from renowned professionals and thought leaders through live sessions and webinars.

Flexi-Learning

Al-driven personalized learning platform that adapts to your unique learning style.

Mentorship Program 101

One-on-one guidance from industry experts and academic mentors to support your academic and career growth.

Case-study Based Learning

Real-world business case studies as per international standards to build practical problem-solving skills.

Industry-Led Projects

Hands-on projects in collaboration with leading companies to gain real-world experience.

Information Hub to Support Student Journey

Comprehensive resources to assist you throughout your learning experience.

Industry-Oriented Curriculum

Courses curated by industry stalwarts to ensure you are job-ready from day one.

Experiential Learning

Practical learning delivered by academic experts, focusing on real-life business scenarios.

Masterclasses by Industry Experts

Learn from renowned professionals and thought leaders through live sessions and webinars.

Curriculum

36 Months | 6 Semesters | 15-20 hours/week | 120 Credits

Semester 1

Core Subjects

Professional Communication

Principles of Management

Financial Accounting

Basics of Production and Operation Management

Managerial Economics

Environmental Science

Semester 2

Core Subjects

Management and Cost Accounting

Organizational Culture and Behaviour

Management Information Systems

Business Environment

Statistics in Business

Semester 3

Core Subjects

Operations Research in Business

Financial Management

Human Resource Management

Marketing Management

Legal Aspects of Business

Semester 4

Core Subjects

Strategic Management

Basics of Consumer Behaviour

Advertising and Sales Promotion

Leadership and team management

Entrepreneurship Development

Semester 5

Core Subjects

Introduction to Research Methods

Project Management

Total Quality Management

Financial Institutions and Markets or
Elective Specialization

Brand Management or
Elective Specialization

Specialization

Business Analytics with Artificial Intelligence

Subjects :

Analytics for E-commerce and Retail Operations
Artificial Intelligence and Deep Learning

Semester 6

Core Subjects

Ethics and Corporate Governance in Business

Small Business Management

Investment analysis and portfolio management or
Elective Specialization

Retail Marketing or Elective Specialization

Project

Specialization

Business Analytics with Artificial Intelligence

Subjects :

Generative Artificial Intelligence
Spreadsheet Models for Business Decision Problems

Program fee

Indian National
International

Full course fee

INR 1,17,000

Inclusive of all Examination fee

Each semester fee

INR 19,500

Inclusive of all Examination fee

Zero-Cost

EMI starting at

INR 3,250
per Month

Scholarships

Category	Benefit
Defence personnel	20%
Alumni of SRM	20%
Candidates from Sikkim & Northeast region	30%

Program Eligibility

Higher Secondary Examination (10+2) Equivalent with Academic or Vocational stream.

Full course fee

$ 1,500

Inclusive of all Examination fee

Each semester fee

$ 250

Inclusive of all Examination fee

Program Eligibility

Higher Secondary Examination (10+2) Equivalent with Academic or Vocational stream.

Placement Assistance

Holistic Placement Support Guaranteed

Placement Drives

Connect directly with leading companies looking for skilled graduates.

Career Counseling

Receive personalized advice tailored to your career goals, helping you navigate your career path effectively.

Exclusive Job Boards

Access job listings exclusively available to SRM students and alumni.

Career Mentoring Sessions

Participate in workshops focusing on enhancing your interview skills, resume building, and networking.

Career Opportunities

Graduates with BBA in Business Analytics with AI can work across multiple industries requiring data-driven decision-making. The degree builds strong technical and managerial expertise for future-ready roles.

Business Analyst

Analyze market data, identify trends, and guide organizations with actionable insights.

AI Specialist

Implement AI solutions for automation, predictive analytics, and intelligent decision systems.

Data Scientist

Use machine learning models to analyze complex datasets and generate business predictions.

Business Intelligence Analyst

Design dashboards, reports, and strategies to support data-driven organizational goals.

Operations Analyst

Improve efficiency, optimize processes, and minimize costs with data-driven strategies.

Market Research Analyst

Study customer behavior, market trends, and competitor strategies for business growth.

Career in Various Industries

An online BBA in business analytics with AI opens global opportunities across industries adopting data and AI solutions. Students play a vital role in creating intelligent, future-ready business strategies.

Banking & Finance

Detect fraud, automate credit scoring, and enhance investment strategies using AI analytics.

Retail & E-commerce

Track consumer behavior, optimize pricing strategies, and personalize online shopping experiences.

Healthcare

Use predictive analytics to enhance diagnosis, patient care, and hospital management systems.

IT & Consulting

Deliver AI-driven business solutions, process automation, and advanced data strategies to clients.

Manufacturing & Supply Chain

Forecast demand, improve logistics, and monitor operations with real-time AI tools.

Frequently Asked Questions

1. Is Business Analytics and AI a good major?

Yes, it’s one of the most in-demand majors combining data, AI, and business insights.

2. What is the salary of AI for business?

Freshers earn ₹4–7 LPA, while experienced professionals in analytics and AI earn significantly higher.

3. How is AI used in Business Analytics?

AI helps in predictive modeling, automating analysis, and generating actionable insights for faster decisions.

4. How to qualify for AI jobs?

A BBA in Business Analytics with AI plus strong analytical, coding, and problem-solving skills can qualify you.

5. What is the job of a Business Intelligence Analyst?

A BI Analyst develops dashboards, interprets data, and guides businesses toward strategic and profitable decisions.

BBA

Business Analytics with AI

Program Benefits

Curriculum

Core Subjects

Core Subjects

Core Subjects

Core Subjects

Core Subjects

Specialization

Business Analytics with Artificial Intelligence

Core Subjects

Specialization

Business Analytics with Artificial Intelligence

Program fee

INR 1,17,000

INR 19,500

Zero-Cost

INR 3,250per Month

Scholarships

Scholarships

Payment Options

$ 1,500

$ 250

Payment Options

Placement Assistance

Holistic Placement Support Guaranteed

Career Opportunities

Business Analyst

AI Specialist

Data Scientist

Business Intelligence Analyst

Operations Analyst

Market Research Analyst

Career in Various Industries

Banking & Finance

Retail & E-commerce

Healthcare

IT & Consulting

Manufacturing & Supply Chain

Frequently Asked Questions

Avail Zero Cost EMI Starting at ₹3250

INR 3,250
per Month