MBA

Marketing & Digital Technologies

The Online MBA in Marketing and Digital Technologies at Online SRM equips professionals with future-ready skills in digital marketing management, analytics, and modern technologies. This AICTE Approved, NAAC A+ Certified, and UGC Entitled program helps learners combine marketing MBA online knowledge with digital-first strategies, preparing them for leadership roles in analytics-driven marketing.

ISO 9001:2015 certified

NAAC A+ Accredited

UGC Entitled

AICTE Approved

Credit:

80 credits

Duration:

2 years

Key Specializations:

Admission eligibility:

Min. 50% marks in graduation. (45% marks for SC/ST category)

Course fee:

INR 1,10,000

Program Benefits

Flexi-Learning

Al-driven personalized learning platform that adapts to your unique learning style.

Mentorship Program 101

One-on-one guidance from industry experts and academic mentors to support your academic and career growth.

Case-study Based Learning

Real-world business case studies as per international standards to build practical problem-solving skills.

Industry-Led Projects

Hands-on projects in collaboration with leading companies to gain real-world experience.

Information Hub to Support Student Journey

Comprehensive resources to assist you throughout your learning experience.

Industry-Oriented Curriculum

Courses curated by industry stalwarts to ensure you are job-ready from day one.

Experiential Learning

Practical learning delivered by academic experts, focusing on real-life business scenarios.

Masterclasses by Industry Experts

Learn from renowned professionals and thought leaders through live sessions and webinars.

Flexi-Learning

Al-driven personalized learning platform that adapts to your unique learning style.

Mentorship Program 101

One-on-one guidance from industry experts and academic mentors to support your academic and career growth.

Case-study Based Learning

Real-world business case studies as per international standards to build practical problem-solving skills.

Industry-Led Projects

Hands-on projects in collaboration with leading companies to gain real-world experience.

Information Hub to Support Student Journey

Comprehensive resources to assist you throughout your learning experience.

Industry-Oriented Curriculum

Courses curated by industry stalwarts to ensure you are job-ready from day one.

Experiential Learning

Practical learning delivered by academic experts, focusing on real-life business scenarios.

Masterclasses by Industry Experts

Learn from renowned professionals and thought leaders through live sessions and webinars.

Flexi-Learning

Al-driven personalized learning platform that adapts to your unique learning style.

Mentorship Program 101

One-on-one guidance from industry experts and academic mentors to support your academic and career growth.

Case-study Based Learning

Real-world business case studies as per international standards to build practical problem-solving skills.

Industry-Led Projects

Hands-on projects in collaboration with leading companies to gain real-world experience.

Information Hub to Support Student Journey

Comprehensive resources to assist you throughout your learning experience.

Industry-Oriented Curriculum

Courses curated by industry stalwarts to ensure you are job-ready from day one.

Experiential Learning

Practical learning delivered by academic experts, focusing on real-life business scenarios.

Masterclasses by Industry Experts

Learn from renowned professionals and thought leaders through live sessions and webinars.

Flexi-Learning

Al-driven personalized learning platform that adapts to your unique learning style.

Mentorship Program 101

One-on-one guidance from industry experts and academic mentors to support your academic and career growth.

Case-study Based Learning

Real-world business case studies as per international standards to build practical problem-solving skills.

Industry-Led Projects

Hands-on projects in collaboration with leading companies to gain real-world experience.

Information Hub to Support Student Journey

Comprehensive resources to assist you throughout your learning experience.

Industry-Oriented Curriculum

Courses curated by industry stalwarts to ensure you are job-ready from day one.

Experiential Learning

Practical learning delivered by academic experts, focusing on real-life business scenarios.

Masterclasses by Industry Experts

Learn from renowned professionals and thought leaders through live sessions and webinars.

Curriculum

24 Months | 4 Semesters | 15-20 hours/week | 80 Credits

Semester 1

Core Subjects

Managerial Economics

Financial Accounting

Marketing Management

Production and Operations Management

Communication Skills for Managers

Semester 2

Core Subjects

Legal Aspects of Business

Business Analytics

Human Resource Management

Financial Management

Business Statistics and Quantitative Methods

Semester 3

Core Subjects

Research Methodology in Business

Strategic Management

Specialization

Marketing and Digital Technologies

Subjects :

Consumer Behaviour Analytics
Sales, Distribution and Brand Management
Digital Business Models

Semester 4

Core Subjects

Entrepreneurship and Design Thinking

Project

Specialization

Marketing and Digital Technologies

Subjects :

Digital Marketing & E-Commerce
Integrated Marketing Communication
Customer Relationship Management

Program fee

Indian National
International

Full course fee

INR 1,10,000

Inclusive of all Examination fee

Each semester fee

INR 27,500

Inclusive of all Examination fee

Zero-Cost

EMI starting at

INR 4,584
per Month

Scholarships

Category	Benefit
Defence personnel	20%
Alumni of SRM	20%
Candidates from Sikkim & Northeast region	30%

Program Eligibility

Successful completion of 10 + 2 + 3 with at least 50% marks or an equivalent CGPA for the General category (45% marks for candidates belonging to the SC/ST category).

Final Year Students:

Students awaiting the results of their final year qualifying exams for their Bachelor’s degree are also eligible to apply. However, they must submit proof of completion of the qualifying exam (Degree/Provisional Certificate/Marksheet) before the last date specified by the University.

Full course fee

$ 1,360

Inclusive of all Examination fee

Each semester fee

$ 340

Inclusive of all Examination fee

Program Eligibility

Successful completion of 10 + 2 + 3 with at least 50% marks or an equivalent CGPA for the General category (45% marks for andidates belonging to the SC/ST category).

Final Year Students:

Coursera

Powered Global Learning

Benefits of Coursera

Access to World Class Education

Job ready certificate programs from world class universities

Unlimited access to 10,000+ world class courses

Top Universities

Placement Assistance

Holistic Placement Support Guaranteed

Placement Drives

Connect directly with leading companies looking for skilled graduates.

Career Counseling

Receive personalized advice tailored to your career goals, helping you navigate your career path effectively.

Exclusive Job Boards

Access job listings exclusively available to SRM students and alumni.

Career Mentoring Sessions

Participate in workshops focusing on enhancing your interview skills, resume building, and networking.

Career Opportunities

Graduates of Online SRM’s Digital Marketing Technologies program can pursue roles in analytics, digital strategy, and brand management.

Digital Marketing Manager

Lead digital marketing management campaigns across multiple channels.

Marketing Analytics Specialist

Analyze consumer data for actionable business strategies.

Brand Manager

Manage digital branding strategies to strengthen market presence.

Social Media Strategist

Build and manage impactful campaigns on digital platforms.

SEO/SEM Specialist

Optimize web visibility with advanced digital strategies.

Digital Transformation Consultant

Guide firms in adopting digital marketing and technologies.

Career in Various Industries

An Online MBA in Marketing and Digital Technologies opens diverse industry pathways where digital and analytics expertise is highly valued.

E-commerce

Shape marketing analytics for consumer-driven platforms.

Banking & Finance

Apply digital marketing MBA knowledge to financial services.

Technology & IT

Drive analytics-backed strategies for tech-driven companies.

Healthcare

Develop data-based digital outreach for healthcare brands.

Retail

Build targeted campaigns using digital marketing certifications.

Media & Advertising

Innovate with digital marketing strategy MBA online tools.

Frequently Asked Questions

1. What is the eligibility criteria for the Online MBA in Marketing and Digital Analytics?

Applicants must hold a recognized bachelor’s degree. The online MBA marketing eligibility also accepts working professionals from any background.

2. What are the core subjects covered in the MBA Digital Marketing and Analytics program?

The online MBA marketing syllabus covers consumer behavior, digital marketing certifications, analytics, AI in MBA curriculum, and digital strategy.

3. How is the admission process for the Online MBA in Marketing Analytics?

The MBA marketing online admission involves submitting an application, eligibility review, and enrollment confirmation by Online SRM.

Students gain expertise in online MBA marketing analytics, data interpretation, social media strategies, and digital marketing technologies.

5. How does this program stay updated with current digital marketing trends?

The online MBA digital marketing management program integrates Coursera digital marketing courses and live case projects to reflect real-world changes.

6. What support is available for career services and placements?

Online SRM provides online MBA marketing placements, industry mentoring, and training aligned with MBA marketing careers and leadership roles.

MBA

Marketing & Digital Technologies

Program Benefits

Curriculum

Core Subjects

Core Subjects

Core Subjects

Specialization

Marketing and Digital Technologies

Core Subjects

Specialization

Marketing and Digital Technologies

Program fee

INR 1,10,000

INR 27,500

Zero-Cost

INR 4,584per Month

Scholarships

Scholarships

Payment Options

Final Year Students:

$ 1,360

$ 340

Payment Options

Final Year Students:

Coursera

Powered Global Learning

Benefits of Coursera

Access to World Class Education

Job ready certificate programs from world class universities

Unlimited access to 10,000+ world class courses

Top Universities

Placement Assistance

Holistic Placement Support Guaranteed

Career Opportunities

Digital Marketing Manager

Marketing Analytics Specialist

Brand Manager

Social Media Strategist

SEO/SEM Specialist

Digital Transformation Consultant

Career in Various Industries

E-commerce

Banking & Finance

Technology & IT

Healthcare

Retail

Media & Advertising

Frequently Asked Questions

Avail Zero Cost EMI Starting at ₹4584

INR 4,584
per Month