BBA

Digital Marketing

The Online BBA in Digital Marketing at Online SRM provides students with modern skills to excel in the fast-paced world of online business. The program covers core BBA digital marketing subjects such as SEO, content marketing, social media management, analytics, and advertising strategies. With detailed BBA digital marketing course details, students learn how to manage campaigns, analyze data, and drive online engagement.

ISO 9001:2015 certified

NAAC A+ Accredited

UGC Entitled

AICTE Approved

Credit:

120 credits

Duration:

3 years

Key Specializations:

Admission eligibility:

Higher Secondary Examination (10+2) or equivalent in Academic or Vocational stream

Course fee:

INR 1,17,000

Program Benefits

Flexi-Learning

Al-driven personalized learning platform that adapts to your unique learning style.

Mentorship Program 101

One-on-one guidance from industry experts and academic mentors to support your academic and career growth.

Case-study Based Learning

Real-world business case studies as per international standards to build practical problem-solving skills.

Industry-Led Projects

Hands-on projects in collaboration with leading companies to gain real-world experience.

Information Hub to Support Student Journey

Comprehensive resources to assist you throughout your learning experience.

Industry-Oriented Curriculum

Courses curated by industry stalwarts to ensure you are job-ready from day one.

Experiential Learning

Practical learning delivered by academic experts, focusing on real-life business scenarios.

Masterclasses by Industry Experts

Learn from renowned professionals and thought leaders through live sessions and webinars.

Flexi-Learning

Al-driven personalized learning platform that adapts to your unique learning style.

Mentorship Program 101

One-on-one guidance from industry experts and academic mentors to support your academic and career growth.

Case-study Based Learning

Real-world business case studies as per international standards to build practical problem-solving skills.

Industry-Led Projects

Hands-on projects in collaboration with leading companies to gain real-world experience.

Information Hub to Support Student Journey

Comprehensive resources to assist you throughout your learning experience.

Industry-Oriented Curriculum

Courses curated by industry stalwarts to ensure you are job-ready from day one.

Experiential Learning

Practical learning delivered by academic experts, focusing on real-life business scenarios.

Masterclasses by Industry Experts

Learn from renowned professionals and thought leaders through live sessions and webinars.

Flexi-Learning

Al-driven personalized learning platform that adapts to your unique learning style.

Mentorship Program 101

One-on-one guidance from industry experts and academic mentors to support your academic and career growth.

Case-study Based Learning

Real-world business case studies as per international standards to build practical problem-solving skills.

Industry-Led Projects

Hands-on projects in collaboration with leading companies to gain real-world experience.

Information Hub to Support Student Journey

Comprehensive resources to assist you throughout your learning experience.

Industry-Oriented Curriculum

Courses curated by industry stalwarts to ensure you are job-ready from day one.

Experiential Learning

Practical learning delivered by academic experts, focusing on real-life business scenarios.

Masterclasses by Industry Experts

Learn from renowned professionals and thought leaders through live sessions and webinars.

Flexi-Learning

Al-driven personalized learning platform that adapts to your unique learning style.

Mentorship Program 101

One-on-one guidance from industry experts and academic mentors to support your academic and career growth.

Case-study Based Learning

Real-world business case studies as per international standards to build practical problem-solving skills.

Industry-Led Projects

Hands-on projects in collaboration with leading companies to gain real-world experience.

Information Hub to Support Student Journey

Comprehensive resources to assist you throughout your learning experience.

Industry-Oriented Curriculum

Courses curated by industry stalwarts to ensure you are job-ready from day one.

Experiential Learning

Practical learning delivered by academic experts, focusing on real-life business scenarios.

Masterclasses by Industry Experts

Learn from renowned professionals and thought leaders through live sessions and webinars.

Curriculum

36 Months | 6 Semesters | 15-20 hours/week | 120 Credits

Semester 1

Core Subjects

Professional Communication

Principles of Management

Financial Accounting

Basics of Production and Operation Management

Managerial Economics

Environmental Science

Semester 2

Core Subjects

Management and Cost Accounting

Organizational Culture and Behaviour

Management Information Systems

Business Environment

Statistics in Business

Semester 3

Core Subjects

Operations Research in Business

Financial Management

Human Resource Management

Marketing Management

Legal Aspects of Business

Semester 4

Core Subjects

Strategic Management

Basics of Consumer Behaviour

Advertising and Sales Promotion

Leadership and team management

Entrepreneurship Development

Semester 5

Core Subjects

Introduction to Research Methods

Project Management

Total Quality Management

Financial Institutions and Markets or
Elective Specialization

Brand Management or
Elective Specialization

Specialization

Digital Marketing

Subjects :

Consumer Behaviour Analytics
Digital Business Models

Semester 6

Core Subjects

Ethics and Corporate Governance in Business

Small Business Management

Investment analysis and portfolio management or
Elective Specialization

Retail Marketing or Elective Specialization

Project

Specialization

Digital Marketing

Subjects :

Digital Marketing & E-Commerce
Integrated Marketing Communication

Program fee

Indian National
International

Full course fee

INR 1,17,000

Inclusive of all Examination fee

Each semester fee

INR 19,500

Inclusive of all Examination fee

Zero-Cost

EMI starting at

INR 3,250
per Month

Scholarships

Category	Benefit
Defence personnel	20%
Alumni of SRM	20%
Candidates from Sikkim & Northeast region	30%

Program Eligibility

Higher Secondary Examination (10+2) Equivalent with Academic or Vocational stream.

Full course fee

$ 1,500

Inclusive of all Examination fee

Each semester fee

$ 250

Inclusive of all Examination fee

Program Eligibility

Higher Secondary Examination (10+2) Equivalent with Academic or Vocational stream.

Placement Assistance

Holistic Placement Support Guaranteed

Placement Drives

Connect directly with leading companies looking for skilled graduates.

Career Counseling

Receive personalized advice tailored to your career goals, helping you navigate your career path effectively.

Exclusive Job Boards

Access job listings exclusively available to SRM students and alumni.

Career Mentoring Sessions

Participate in workshops focusing on enhancing your interview skills, resume building, and networking.

Career Opportunities

Graduates of this program can explore roles in marketing agencies, e-commerce companies, startups, and large corporations. This BBA digital marketing course builds strong foundations for both managerial and technical roles.

Digital Marketing Executive

Plan and execute SEO, SEM, and social media campaigns effectively.

Content Strategist

Develop creative content strategies, blogs, and brand storytelling for engagement.

Social Media Manager

Handle brand presence, customer engagement, and advertising campaigns online.

SEO Analyst

Improve website ranking, visibility, and optimize search engine performance.

E-commerce Specialist

Manage product listings, online sales campaigns, and digital promotions.

Marketing Analyst

Track campaign performance, analyze data, and provide actionable business insights.

Career in Various Industries

An online BBA digital marketing degree creates opportunities across industries that rely on online visibility and customer reach. Students help businesses grow through digital strategies and innovative marketing solutions.

Retail & E-commerce

Boost online sales, improve customer journeys, and manage digital promotions.

IT & Technology

Handle digital campaigns, product launches, and branding in tech-driven markets.

Media & Advertising

Create marketing strategies, manage digital ad campaigns, and build strong brand identities.

Healthcare

Promote healthcare services, awareness campaigns, and hospital brand visibility online.

Education & EdTech

Manage digital campaigns for student outreach, enrollment growth, and online branding.

Frequently Asked Questions

1. Is BBA in Digital Marketing worth it?

Yes, with the global shift toward digital business, an Online BBA in Digital Marketing is highly valuable.

2. What is the salary of a BBA in Digital Marketing?

Freshers can earn between ₹3–6 LPA, while experienced professionals earn higher in top companies.

3. Is there Maths in BBA Digital Marketing?

No, this course focuses more on marketing, analytics, and creativity rather than advanced mathematics.

4. Which BBA is highly paid?

BBA specializations in Finance, International Business, and Digital Marketing are considered highly rewarding.

5. How much does a BBA Digital Marketing course cost?

The BBA in Digital Marketing fees depend on the university, but Online SRM offers affordable options.

BBA

Digital Marketing

Program Benefits

Curriculum

Core Subjects

Core Subjects

Core Subjects

Core Subjects

Core Subjects

Specialization

Digital Marketing

Core Subjects

Specialization

Digital Marketing

Program fee

INR 1,17,000

INR 19,500

Zero-Cost

INR 3,250per Month

Scholarships

Scholarships

Payment Options

$ 1,500

$ 250

Payment Options

Placement Assistance

Holistic Placement Support Guaranteed

Career Opportunities

Digital Marketing Executive

Content Strategist

Social Media Manager

SEO Analyst

E-commerce Specialist

Marketing Analyst

Career in Various Industries

Retail & E-commerce

IT & Technology

Media & Advertising

Healthcare

Education & EdTech

Frequently Asked Questions

Avail Zero Cost EMI Starting at ₹3250

INR 3,250
per Month